Thailand Receives International Recognition for Its Gastronomy Promotion

On 6 November, the Tourism Authority of Thailand announced that the country had received a Gold Award for gastronomy at the Wanderlust Reader Travel Awards 2026. The recognition strengthens Thailand’s international food-tourism positioning, although no separate promotional campaign budget or award-related revenue figure was announced. The achievement creates opportunities for restaurants, hospitality brands, food festivals and destination marketers. HPC can support brand positioning, tourism campaigns, public relations and international market research.

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